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Objective:
Create a successful USA based campaign. The Mordaunt-Short Speaker company of the UK had struck a deal to be
distributed in North America. But their ads were strictly geared toward the European buyer and now needed to have appeal to consumers in the United States.
Solution:
We designed a clean euro style advertisement creating a look that would be attractive to the speaker customer in the USA. Success was achieved in the
highly competitive US speaker market with a company never before sold in the states.
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